Life is better with a soundtrack!
SJF PR focuses on full-scale artist-centered press campaigns that revolve around quality narratives. The goal is to tell a great story that resonates, is genuine, often nuanced, and digs deep into what an artist is saying, how it connects and why that matters.
Meet Sarah
Sarah J. Frost
In 2018, I found myself at a crossroads where my most viable option for doing what I loved seemed to be branching out on my own, establishing myself and what is now this company on pillars of impactful storytelling about artists who are navigating the world and the music industry with integrity and purpose. I work to elevate projects that stand the test of time, that alter how a person views the world around them: the kind of music that buries itself in listeners’ heads and hearts and stays there for them to meditate on for a while. I collaborate with artists to identify the narrative of what’s behind the scenes of their songs, crafting a story that feels authentic and comfortable; then, I create strategic and creative campaigns that are tailor-made for each client and their goals and tell it to the world. Artists ultimately control their message; I find the folks who connect with it.